Professional Communication in English

Presentations Advice and Why it Matters

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Beyond the Basics: Elevating Your Executive Presence in Presentations In today’s fast-paced corporate world, a great idea isn’t enough. It’s how you deliver it that truly makes an impact. For executives and leaders, presentations are a critical touchpoint – a moment to influence, inspire, and drive decisions. But are you truly making the most of … Leer más

Sales Techniques – 1. Veblen Goods and 2. The Scarcity Principle FOMO

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Veblen goods are a type of luxury good for which demand increases as the price increases, which is a paradoxical phenomenon that appears to contradict the basic law of demand. This concept is named after the economist Thorstein Veblen, who introduced the idea of conspicuous consumption in his 1899 book, The Theory of the Leisure … Leer más