Dealing with Tyre Kickers some tips from online business English coach Madrid

Tyre Kickers The expression «tyre kicker» (or «tire kicker» in American English) refers to a person who appears interested in buying a product or service, asks a lot of questions, and engages with sales staff, but ultimately has no genuine intention of making a purchase. They often waste time and resources for the seller. Origin … Leer más

Psychological Principles of Sales Persuasion

Sales 7.1 – Sales – Persuasion Techniques 1 In the modern marketplace, sales is no longer a game of brute force or high-pressure pitches; it is a sophisticated study of human psychology. Section 7.1: Core Principles of Persuasion explores the foundational triggers that drive human decision-making. By mastering the balance between established psychological principles—such as … Leer más

Sales Techniques – 1. Veblen Goods and 2. The Scarcity Principle FOMO

Veblen goods are a type of luxury good for which demand increases as the price increases, which is a paradoxical phenomenon that appears to contradict the basic law of demand. This concept is named after the economist Thorstein Veblen, who introduced the idea of conspicuous consumption in his 1899 book, The Theory of the Leisure … Leer más